Why we price per image

Simple, transparent pricing built around what you actually need—no guesswork, no hidden costs.

Traditional Approach
Too many questions, not enough answers
How many hours should I book?
What equipment do I need?
Do I need a makeup artist?
What if we finish early or late?
Hidden fees and surprise costs
Complex negotiations
our Approach
One simple calculation
You know your product count
You know shots needed per product
We handle all the expertise
Fixed, predictable cost
No surprises or hidden fees
Results-focused pricing
Your cost formula
Products
x
Images each
=
Fixed Cost
Example: 20 products × 5 images = 100 images
Your cost formula
Products
x
Images each
=
Fixed Cost
Example:
20 products × 5 images = 100 images
01

Budget clarity

Know your exact investment upfront. No hourly surprises or unexpected charges.

02
We handle everything

Equipment, lighting, styling, editing—all logistics are our responsibility.

03

Results-focused

Pay for finished images, not time. We're incentivized to deliver quality.

04

Easy to scale

Calculate costs instantly as your product catalog grows.

ClothingJewelryShoesBagsAccessories

Clothing

From $39 an image. Flat lay and hanger shots for anything that lies or hangs flat, ghost mannequin where the garment needs to hold its own shape, and live model work.

Flat lay of a black long-sleeve crewneck sweatshirt on a white background
Flat lay
$39
The garment laid flat and shot from straight above. The standard ecommerce shot for tops, knitwear and anything that lies flat.
Flat lay of two t-shirts, one black and one red, side by side
Flat lay pair
$78
Two pieces in one frame — a top and a bottom together, or the same style in two colourways.
Flat lay of a full outfit: shirt, jeans, belt and shoes arranged together
Flat lay group
$119
A whole outfit laid out as one composition — garments, shoes and accessories styled together.
A garment photographed on a hanger against a plain background
Hanger shot
$39
Shot on a hanger so the garment keeps its natural drape. Right for outerwear and anything that will not lie flat.
Ghost mannequin photograph of a green dress holding its shape with no model inside
Ghost mannequin
$69
Shot on a mannequin which is then edited out, so the garment holds its shape with nobody inside it.
Ghost mannequin photograph of a two-piece suit, blazer and trousers together
Ghost pair
$139
The ghost treatment on a two-piece — a blazer and trousers, or a matching set — in a single frame.
A model wearing the garment in the studio
Model photo
$79
Worn by a live model in the studio. The model, the styling and the retouching are all inside this price.
Short looping clip of a garment moving on a model
Model video
$99
A short clip of the garment moving on a model — turns, walks and detail passes, cut and delivered.

Jewelry

From $49 an image. Lit to hold detail in metal and stones, with hand-model and full-model options when a piece needs a body for scale.

A gold ring photographed close up on a clean background
Standard
$49
A single piece shot close and lit to show the metal and the stones without blowing out the highlights.
Two jewellery pieces photographed together in one frame
Pair
$89
Two pieces in one frame — earrings as a set, or a ring and band shown together.
Looping clip of a jewellery piece rotating a full turn
360 video
$99
The piece rotating a full turn, so a buyer sees every side before they commit.
A ring worn on a hand model
Hand model photo
$69
Worn on a hand model, so scale and fit read immediately without a full model shoot.
Looping clip of jewellery worn and moving on a hand model
Hand model video
$89
A hand model moving the piece, with the light catching it as it turns.
Longer looping hand-model clip with several setups
Hand model video plus
$139
The longer hand-model edit — more setups, more angles, a fuller finished cut.
Jewellery worn on a full model
Model photo
$89
Worn on a full model — for necklaces, earrings and anything that needs a face for scale.
Looping clip of jewellery worn and moving on a full model
Model video
$99
The piece worn and moving on a full model, cut as a short clip.
Longer looping model clip showing several looks
Model video plus
$149
The extended model edit: more looks, more angles and a longer finished clip.

Shoes

From $39 an image. Singles and pairs on a clean background, floating shots with the rig retouched out, and on-foot model work.

A single shoe photographed at a three-quarter angle on a white background
Standard
$39
One shoe at the classic three-quarter angle on a clean background.
A pair of shoes photographed together in one frame
Pair
$49
Both shoes in one frame, arranged so the profile and the front of the shoe both read.
Looping clip of a shoe rotating a full turn
360 video
$99
The shoe rotating a full turn so every side is visible.
A shoe appearing to float with its supports removed in editing
Floating
$89
Shot suspended, with the supports retouched out so the shoe appears to hover.
Shoes worn on a model, photographed on foot
Model photo
$69
Worn on a model, on foot, so fit and proportion are obvious.
Looping clip of a model walking in the shoes
Model video
$99
A model walking and turning in the shoe, cut as a short clip.
Longer looping clip of the shoes on a model with several setups
Model video plus
$149
The longer edit, with more setups and more movement.

Bags

From $39 an image. Structured shots that hold the shape, hanging shots for strap drape, and hand or full model work when scale matters.

A handbag photographed straight on against a clean background
Standard
$39
The bag shot straight on and stuffed so the shape holds properly.
A bag suspended by its strap so it hangs naturally
Hanged
$49
Suspended by the strap, so the bag hangs the way it will on a shoulder.
A bag held by a hand model
Hand model
$59
Held by a hand model — the quickest way to show how big a bag actually is.
A bag carried by a full model in the studio
Model photo
$79
Carried by a full model, so scale, drape and styling all read at once.
Looping clip of a model carrying and moving with the bag
Model video
$99
A model carrying and moving with the bag.
Longer looping clip of the bag on a model with several looks
Model video plus
$149
The extended edit with more looks and more angles.

Accessories

From $39 an image. Includes reflective work for anything with a mirror finish, where controlling what the surface reflects is most of the job.

An accessory photographed on a clean plain background
Standard
$39
A single accessory shot clean on a plain background.
A reflective accessory such as sunglasses, lit to control reflections
Reflective
$49
For sunglasses, watches and anything mirror-finished — lit to control the reflections without killing the shine.
An accessory appearing to float with its supports removed
Floating
$69
Suspended with the supports retouched out, so the piece appears to float.
An accessory worn by a model
Model photo
$79
Worn on a live model, so the piece is seen in proportion to a person.
Looping clip of an accessory worn and moving on a model
Model video
$99
A short clip of the piece worn and moving.
Longer looping clip of the accessory on a model
Model video plus
$149
The longer edit with more setups and movement.
MEMBERSHIP PRICING

Save with membership

Membership does four things: it keeps your galleries online for as long as you are a member, brings the per-image price down, speeds delivery up, and removes the order minimum. It applies to every order placed after the membership starts.

Pay as you go

$0

No commitment. Best for a one-off order.

Gallery archive
14 days
Product photo discount
Not included
Model photo and video discount
Not included
Delivery
10 business days
NULAI credits
Not included
Order minimum
5 images
Get started

Essentials

$200
/year
or $20 a month

Keep every gallery. For brands ordering a few times a year.

Gallery archive
While subscribed
Product photo discount
Not included
Model photo and video discount
Not included
Delivery
7 business days
NULAI credits
20 / month
Order minimum
None
Get started
Popular

Starter

$395
/year
or $249 for 6 months

Where the per-image price starts coming down.

Gallery archive
While subscribed
Product photo discount
10% off
Model photo and video discount
5% off
Delivery
5 business days
NULAI credits
30 / month
Order minimum
None
Get started

Growth

$1,950
/year
or $1,249 for 6 months

For brands shooting every month.

Gallery archive
While subscribed
Product photo discount
20% off
Model photo and video discount
10% off
Delivery
4 business days
NULAI credits
50 / month
Order minimum
None
Get started

Scale

$3,950
/year
or $2,495 for 6 months

Our deepest discount and fastest delivery.

Gallery archive
While subscribed
Product photo discount
30% off
Model photo and video discount
15% off
Delivery
3 business days
NULAI credits
100 / month
Order minimum
None
Get started

Enterprise

Custom

Custom terms for high-volume accounts.

Gallery archive
While subscribed
Product photo discount
30%+ off
Model photo and video discount
15%+ off
Delivery
3 business days
NULAI credits
150 / month
Order minimum
None
Talk to us
What you get
Pay as you go
$0
No subscription
Essentials
$200
a year, or $20 a month
Starter
$395
a year, or $249 for 6 months
Growth
$1,950
a year, or $1,249 for 6 months
Scale
$3,950
a year, or $2,495 for 6 months
Enterprise
Custom
Talk to us
Gallery archive
How long delivered shoots stay online
Pay as you go
14 days
Essentials
While subscribed
Starter
While subscribed
Growth
While subscribed
Scale
While subscribed
Enterprise
While subscribed
Product photo discount
Flat lay, ghost, still life - anything without a model
Pay as you go
Not included
Essentials
Not included
Starter
10% off
Growth
20% off
Scale
30% off
Enterprise
30%+ off
Model photo and video discount
Lower because a model shoot costs the studio more to run
Pay as you go
Not included
Essentials
Not included
Starter
5% off
Growth
10% off
Scale
15% off
Enterprise
15%+ off
Delivery
Turnaround on a standard order
Pay as you go
10 business days
Essentials
7 business days
Starter
5 business days
Growth
4 business days
Scale
3 business days
Enterprise
3 business days
NULAI credits
AI image credits, topped up every month
Pay as you go
Not included
Essentials
20 / month
Starter
30 / month
Growth
50 / month
Scale
100 / month
Enterprise
150 / month
Order minimum
Smallest order the studio accepts
Pay as you go
5 images
Essentials
None
Starter
None
Growth
None
Scale
None
Enterprise
None
Pick a plan
Pay as you go
Get started
Essentials
Get started
Enterprise
Talk to us

Discounts apply per image, and product photography and model work are discounted at different rates, shown on each plan. One NULAI credit generates one AI image. Membership pricing applies to orders placed after the membership starts. Prices in USD.

Ready to simplify your product photography?
Get your photos in 5 business days or less
GET STARTED

Frequently Asked Questions

IS EDITING/RETOUCHING INCLUDED?

Yes, standard retouching is included for every image. Any complex manipulations will be paid.

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DO YOU ACCEPT REVISIONS?

Yes, any revisions made due to Nula’s failure to follow your directions are free of charge. Revisions made due to unclear directions from the client which were open to interpretation and assumption will be paid.

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CAN I PROVIDE REFERENCES?

Absolutely! We encourage our clients to provide references to understand what result you would like to achieve. Upload or share links to your reference photos when booking your shoot.

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CAN I GET A REFUND?

Nula provides custom photography based on your requirements, therefore, we don’t offer refunds after we started working on your images.

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TURNAROUND TIME?

Most shoots are done and final images delivered within 5 business days after receiving your product. *up to 50 standard images.

Shoots including a model may take up to 10 business days.

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HOW TO SHIP PRODUCTS?

1. You can schedule a drop-off of your product(s) at the Nula office in Brooklyn, NY.

2. You can ship your product with the shipping service of your choice and provide us with the tracking number.

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WILL MY PRODUCTS BE RETURNED?

1. You can schedule a pick-up from the Nula studio.

2. You can include a prepaid return label in the box when shipping your product.

If you don’t need your product back, we can donate or discard it for you.

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WHAT IS THE USAGE POLICY?

The content you purchase from Nula comes with unlimited usage licenses in perpetuity, including the content with models.

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